Playlists Unleashed

Project Brief

Created a social media campaign where users can submit their most creative Spotify playlists based on different themes, such as "Road Trip Anthems" or "Dance Party Classics, Monday motivation" and Encouraged users to share their playlists and the best ones could be featured in on Spotify's official social media channels and website.

Campaign Goals and Themes

Catchy Hashtags and Campaign Name

Creating a unique and catchy campaign name "Playlists Unleashed"to help users easily find and engage with campaign-related content. and encapsulates the essence of the campaign, such as "#MySpotifyMix" or "#PlaylistPassion."Creating an appealing campaign tagline, such as "Set the Beat Free," to evoke excitement and curiosity.

The objectives of the campaign are to increase user engagement, drive more playlist creations, gain new followers, and showcase the diversity of music on Spotify.

CAMPAIGN VISUALS

Created eye-catching graphics featuring a blend of diverse music genres, encapsulating the idea of mixing and matching.
Incorporated vibrant colours, headphones, music notes, and imagery related to the various playlist themes.

🎵 Unleash Your Groove!

Show us your beats for every mood! 🎧 Create themed playlists, rock the crowd, And let your music thoughts be loud!

#SpotifyPlaylistShowdown"

Turn every mile into memory with your favourite tunes! Share your road trip playlist now

#Road Trip Anthems

Brand Tone

The brand tone is vibrant, enthusiastic, and encouraging. Spotify is all about celebrating individuality and creativity. With Playlists Unleashed, Spotify will inspire music lovers to express themselves through the power of music. #PlaylistsUnleashed #MySpotifyMix

Share your nostalgic playlist and let the good times roll. #Throwback Hits!

Get Pumped: Fuel Your Workout with High-Energy Jams! Share the beats that keep you going.

#Workout Motivation

Sharing teasers for an upcoming playlist campaign with captivating visuals and potential themes like workout motivation and throwback jams. Encourage followers to stay tuned.

2. Posting various playlist themes regularly to inspire users and share user-generated content via reposts and mini-contests.

Social Media Marketing Strategy

3. Using different social media platforms to showcase playlists with unique screenshots and compelling captions to encourage user interaction

4. Mid-Campaign Update (1 week in):

Sharing statistics about the growing number of participants and engagement levels. Reminding users about upcoming deadlines for playlist submissions.

5.Winner Announcement (1 week after campaign end):

Posting a celebratory announcement revealing the top playlists selected by a panel of judges.Sharing short profiles of the winners and their playlists.

Promoted Posts: Boosting the campaign launch post and key updates to expand reach and engagement.
Instagram/Facebook Ads: Using carousel ads to showcase different playlist themes, highlighting the diversity of the campaign.
Influencer Collaborations: Partnering with music influencers to create and share their own Playlists Unleashed entries, encouraging their followers to participate.

Paid Campaign Strategy